Phoenix, Arizona – Hospitality leader BWH Hotel Group is expanding its presence in the Middle East as travel continues its resurgence in the region and around the world. The expansion is part of the brand’s broader efforts to thoughtfully grow its footprint in key destinations around the world, delivering the unique offers and experiences that today’s travelers and developers are looking for. BWH Hotel Group has enjoyed significant momentum in recent years, evolving into a global hotel powerhouse with 18 distinctive brands across all segments of the chain, from luxury to economy.
As part of the expansion in the Middle East, BWH Hotel Group has announced plans to open four hotels in the region in 2022, including three in Saudi Arabia and one in Dubai, one of the fastest growing cities. fast in the world. With an active pipeline of 34 hotels and 16 already in the region, BWH Hotel Group plans to expand its portfolio to 50 hotels in the Middle East in the coming years.
“We are delighted to further develop our presence in the Middle East with the opening of four beautiful, modern and dynamic hotels in some of the most dynamic city centers in the world”, said Ron Pohl, president of international operations and president of WorldHotels. “At BWH Hotel Group, we strive to place the right hotels in the right markets, ensuring that whatever the purpose of travel – business, leisure or everything in between – we offer a hotel that meets the needs of our customers and exceeds their expectations.”
Of the 34 hotels opening in the region, here is a look at four hotels celebrating openings in 2022:
The Best Western Plus Qurayyat City Center is located in Saudi Arabia near the city of Qurayyat, one of the largest ports in the Middle East and home to a rich cultural and historical heritage. Amenities at this 118-plus-room new-build hotel include contemporary and delicious food and beverage options, from its comfortable and convenient lounge to its stunning outdoor pool deck, modern ballroom and VIP meeting facilities ideal for business and group travel, and a Premier Health Club so guests can prioritize health and wellness on the road.
The Best Western Plus Tabuk City Center is centrally located in the capital of the Tabuk region in northwestern Saudi Arabia, known for its charming coastal towns, multicultural cuisine and pristine beaches. Amenities at this 160-room hotel include on-site dining options, multi-purpose space to meet a variety of travel needs, and a number of guest services and facilities, including a state-of-the-art fitness center and a swimming pool. bowl.
The Best Western Ajyad Mecca is a 201-room property located in the holy city of Mecca and conveniently located near the Al-Masjid al-Haram. The opening of this ideally located property is currently scheduled for September 2022.
The University City Best Western Plus is a 600-room hotel located in the International University City of Dubai, a thriving destination that is home to internationally accredited international and local universities, attracting students from around the world. This highly anticipated hotel is currently scheduled to open in August 2022.
“We look forward to working with our new properties who have chosen to affiliate with BWH Hotel Group to leverage our proven global sales, marketing, revenue and loyalty programs,” said Dilip Waghaye, Business Development Manager, Middle East. “As international travel continues to increase, we are thrilled that our guests are discovering our beautiful new hotels in unique destinations.”
About BWH Hotel Group®
BWH Hotel Group is a leading global hotel network comprised of three hotel companies, including WorldHotels™ Collection, Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network includes approximately 4,500 hotels in more than 100 countries and territories around the world*. With 18 brands in all segments of the chain, from economy to luxury, BWH Hotel Group serves the needs of developers and guests in all markets.
*Figures are approximate, may fluctuate and include hotels currently under development.