Gravity Haus purchased The Ptarmigan Inn with the intention of bringing its member-focused hospitality and amenities business to Steamboat Springs.
“So we’ve been working on Steamboat for a while, and as you can imagine, finding really cool properties where we can actually run our gear portfolio – in any mountain town – is extremely difficult,” said Jim Deters, CEO and Founder of Gravity Haus. “We had the opportunity to buy the Ptarmigan with its base location, its gondola locations, and with all the investments that Alterra (Mountain Company), KSL (Capital Partners) and East West (Partners) are putting in in its development. , we thought it was just an amazing opportunity for us.
Deters said he thinks the property is perfect, and with $5 million worth of upgrades completed in December 2021, it will help the business leap forward to move into Steamboat.
“We’re going to take what’s already been done on the Ptarmigan Inn – the location is crazy – and where they stopped developing the property is where we really shine in terms of being able to run beautiful restaurants, by bringing our fitness capabilities and co-working spaces,” Deters said. “This was the perfect property for us.
Matt Windt, EVP Marketing & Communications at Gravity Haus, said the idea was to build community within the Steamboat community. Gravity Haus bought The Ptarmigan Inn, an iconic hotel in the shadow of the passing gondolas and adjacent to the base area, on September 15.
Windt said the purchase is a chance to introduce Steamboat Springs to what Gravity Haus has to offer and give its 4,000 members a chance to come to the Yampa Valley. Gravity Haus also has locations in Breckenridge, Vail, Winter Park, and Truckee-Tahoe.
The company markets itself as a social club for the modern adventurer and offers discounted hotel rooms, access to high-end gear, a mountainside coworking space, fitness programs and a like-minded community committed to personal growth and well-being.
“So you can sort of choose your ‘Haus’,” Deters explained. “If you live in the Steamboat community, are a local and have no real interest in travelling, you purchase a local membership or you can be an all-inclusive member which gives you access to amenities and discounts in all our properties.
The new owner also said visitors are likely to see more upgrades. Visitors can expect the restaurant and bar service to be upgraded and renamed with renovations starting next spring which should be complete by the 2023-24 ski season.
“There will be changes coming,” Windt said. “We are going to expand the restaurant and bring a new catering concept to it. There is no fitness center on the property today, so we will be building a fitness area.
However, he added that it won’t be a typical gymnasium.
“It’s not your traditional fitness center,” Windt said. “It’s kind of cutting edge and progressive — a dryland fitness program and a modern approach to fitness. So we have classes led by experts, as well as open gym schedules.
Gravity Haus will offer traveler memberships starting at $100, local memberships starting at $120, and an all-inclusive membership that allows members to use the amenities of any Gravity Haus. Membership also includes discounts on food and beverages in restaurants and for rooms.
“Properties aren’t just open to members,” Windt said. “Our hotel concept is open to the public, so you don’t need to be a member to stay and book a room at the hotel or eat at the restaurant. Anyone can come and enjoy the experience.
He also said that Gravity Haus wanted to create a unique connection with the community.
“Visitors want to hang out where the locals hang out,” Windt said. “Our goal is to bring these two communities together through this unique creation and energy that is Gravity Haus.”
With its new location in Steamboat, Deters said Gravity Haus wanted to provide a place for locals to meet and a place where guests can have an authentic experience.
“It really started as a passion project for my wife Alicia and I,” Deters said. “What we created was really just the result of overcoming the challenges we had living that Colorado lifestyle.”
He said the business idea was really just a manifestation of a concept he and his wife considered several years ago.
“We asked ourselves, ‘How do we make it easier and how do we enable this active outdoor lifestyle in Colorado? “, Deters said. “What if we put together a series of cool Colorado hotel destinations and made it much easier for people not to have to lug skis, and not to have to find an Airbnb, and to switch to full transparency of work and play with a series of places that are essentially your own clubhouse with like-minded people who want to live that active, wellness-centric lifestyle.
To reach John F. Russell, call 970-871-4209, email [email protected] or follow him on Twitter @Framp1966.