Couch potato players are encouraged to use a new, tailored fitness routine so they can get in shape to enjoy their sedentary pastime and improve their performance.

The 15-20 minute workout includes a range of simple exercises to improve overall endurance as well as strength and flexibility in the wrists, neck and back.

The so-called Gaming Intensity Fitness Workout, known as GIFT, was launched by broadband provider EE and British gaming culture brand EXCEL ESPORTS

Players can follow the drills on a YouTube video featured by UK fitness expert OBi Vincent and EXCEL ESPORTS performance manager Ewen Bufton.

It features OBi and gaming influencer and twitch streamer, Sunpi, demonstrating simple moves like finger flexes and neck, shoulder and wrist rotations.

EE Full Fiber launches UK’s first performance training specifically for gamers with fitness guru OBi Vincent (pictured)

The 13 exercises designed for all fitness and gaming levels also include overhead squats and grip-enhancing moves so players can better manage their controllers.

EE says its EE Full Fiber GIFT workout offers players “the opportunity to help develop their own playing power and stamina with a workout experience just for them.”

Its launch follows an EE survey which found that UK gamers spend an average of seven hours a week gaming, with almost two-thirds (63%) experiencing fatigue during sessions.

The survey of 1,000 gamers revealed that their average uninterrupted play time was three hours.

He also revealed that they rated fitness as the least important factor in improving their overall performance, behind gaming gear, a reliable broadband connection and screen size.

But the survey found 39 per cent agree that ‘every second in the game counts’, suggesting improvements in physical and mental fitness could give them an edge.

More than a quarter (26%) wanted to improve their gaming endurance and four in ten wanted to improve their decision-making skills or make decisions faster during gaming sessions.

EE said it wants to demonstrate to players that “incorporating even simple drills” into their routine can help them “reach their true potential” by boosting decision-making, improving concentration levels and preventing injury.

OBi Vincent said: “Players often don’t realize how much of an impact fitness can have on their performance. By performing this simple workout and ensuring smooth gameplay with EE’s Full Fiber broadband, you’ll put yourself in a great position to improve your gaming performance.

Ewen Bufton added: “Fitness can actually make all the difference in a split second of a game, and that’s something I’m working on with all of my professional esports teams.”

“As well as reducing injury risk and stress levels, it can help improve concentration levels, which is imperative for players. It was great to work with EE Full Fiber and OBi to create an accessible workout and beneficial for all players and fitness levels.

Ewen also pointed out that mental well-being was a crucial asset for any player looking to perform at the highest level after EE’s research revealed that more than half experienced feelings of stress while playing.

The 15-20 minute workout includes a range of simple exercises to improve overall endurance as well as strength and flexibility in the wrists, neck and back.

The 15-20 minute workout includes a range of simple exercises to improve overall endurance as well as strength and flexibility in the wrists, neck and back.

He said players should stay mentally sharp, taking regular breaks of at least five minutes every hour, possibly using their free time to stretch to reduce bothersome pain.

Other tips include practicing meditation and deep breathing before a competitive game to relax a player’s body and mind and to stay calm and focused.

Players are also urged to eliminate distractions and stay hydrated by drinking at least 200ml of water every hour for eight hours of the day to “help boost metabolism”.

They can also increase alertness by being exposed to natural daylight.

A recommended ten-minute exposure to daylight within the first hour of waking is said to greatly increase alertness and help “maintain a healthy circadian rhythm.”

An additional ten to 30 minutes of midday sun exposure helps people absorb vital vitamin D and “maintain healthy neuromuscular and immune function.”

Matthew Hughes, Director of Broadband at EE, adds: “We are always looking to introduce innovative ways to help our customers reach their full potential.

‘Whether it’s directly through our products, with EE Full Fiber delivering the best online gaming experience, or collaborating with experts like Obi and Ewen to create something completely different, with our new Gaming Fitness Workout, created to help players of all skill levels perform at their level. better.’