LONDON AND NEW YORK–(BUSINESS WIRE)–April 4, 2022–

Fit XR, the immersive virtual fitness club, has partnered with Dr. Brendon Stubbs, PhD, who is objectively ranked as the world’s top exercise researcher (2012-current) by ExpertScape. Dr Stubbs has written global, European and national (UK) exercise promotion guidelines in over 650 academic papers. Dr. Stubbs’ research has directly influenced several guidelines from the World Health Organization (WHO), where he is currently a research advisor and provides advice to mitigate the mental health impact of COVID-19 and associated lockdowns . Dr. Stubbs is recognized by the Web of Science as being in the top percentile of his field of over eight million researchers. He is also a clinical lecturer at King’s College London and a visiting professor at Trinity College Dublin, the University of Abertay (Scotland) and the University of Toronto.

It’s no secret that time spent sedentary is increasing, especially among younger generations. The WHO states that physical inactivity has been identified as the fourth leading risk factor for mortality worldwide, causing an estimated 3.2 million deaths. FitXR is on a mission to help fight this global epidemic by making exercise more accessible to the masses.

FitXR is an inclusive fitness company that serves everyone by catering to everyone, including those new to fitness. In fact, about a third of FitXR members say they were at the very beginning of their fitness journey when they joined FitXR. The company caters to a wider range of people than those who are already fit by making exercise feel like a game, tapping into the state of flow one tends to achieve when exercising group sports. Enjoying your workout is the key to forming more consistent habits. This is inherent when engaging with FitXR, and a real benefit of the VR fitness module.

Dr. Stubbs has seen firsthand the health complications that result from inactivity and, like FitXR, believes the solution lies in taking a personalized, preventative approach to modifying sedentary lifestyles. Dr. Stubbs’ guidance and research will allow FitXR to take the company’s vision to the next level, digging deeper into the effectiveness and efficiency of FitXR workouts. He will work with FitXR to ensure the continued innovation and elevation of the FitXR offering. His insight will also expand the already significant impact FitXR is having serving all customers across the activity spectrum.

“I am thrilled to partner with FitXR as a scientific expert and data specialist advisor,” said Dr. Brendon Stubbs, PhD. “I am completely aligned with the company’s goal of making fitness fun and inclusive for everyone, as I too believe it is essential to creating long-term behavior change. VR Fitness, and FitXR in particular, can be a way to inspire more people to be active, which improves physical and mental well-being.I’m excited to join FitXR in furthering their fitness-focused approach through research findings and tangible data to help improve lives.

Dr Stubbs holds a BSc (Hons) in Physiotherapy, a Masters in Neurological Rehabilitation and a PhD in Pain Medicine and Rehabilitation. His research has been cited worldwide by more than 40,000 scholars to inform their work. Dr. Stubbs lectures at up to 50 conferences per year (World Economic Forum, Harvard and Oxford, among others) and currently directs/oversees an active research portfolio of over $13 million. His research has extended considerably beyond academia and politics and has been covered by media around the world, including reputable outlets such as BBC News, The New York Times, Time Magazine, Men’s Health, Women’s Health and Stylist. He has also been featured on many world famous podcasts.

“FitXR has always sought to collaborate with experts in their fields, so we are delighted to welcome Dr. Stubbs to the team,” said Sam Cole, CEO and co-founder of FitXR. “Dr. Stubbs is the most credible exercise researcher in the world. His contributions will be integral to how we shape and evolve FitXR in the future, working to bring more users into the fold to continue fighting against the growing health crisis that is the sedentary lifestyle.

To learn more about FitXR, visit here. Download FitXR here.

About FitXR

FitXR is an immersive virtual fitness club, merging virtual reality with full body workouts designed by top fitness experts. Dedicated to making fitness more fun and accessible to everyone, FitXR offers workout classes at three distinct studios – Box, Dance and HIIT. FitXR is the only VR fitness app that offers a truly engaging multiplayer experience with constantly updated content, classes and music. FitXR is creating a fitness band for the future, transporting members to its virtual fitness studios where they can meet new people and train together from the comfort, safety and convenience of home. FitXR is available on the Meta Quest.

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CONTACT: Laura Springer

Fit XR

Vice President, Communications

[email protected]

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INDUSTRY KEYWORD: TECHNOLOGY SEARCH MOBILE/WIRELESS FITNESS & NUTRITION SOFTWARE AUDIO/VIDEO HEALTH SCIENCE CONSUMER ELECTRONICS

SOURCE: Fit XR

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PUBLISHED: 04/04/2022 13:11 / DISK: 04/04/2022 13:11

http://www.businesswire.com/news/home/20220404005834/en

Copyright BusinessWire 2022.