Gravity Haus Vail, a new membership-based hospitality and lifestyle company, has completed the renovation of the former Vail Athletic Club and is now fully operational in Vail Village.
Gravity Haus is a growing hotel concept designed for outdoor enthusiasts. The company was founded in 2019 by entrepreneur Jim Deters, who previously co-founded Denver-based technology and education company Galvanize. After stepping down as CEO of Galvanize in 2017, Deters wanted to create a way to empower people to live active and sustainable lives.
“My biggest passion — besides empowering entrepreneurs — is really for the planet, wellness, and fitness,” Deters said. “The premise was how to build community and enable a lifestyle of living this crazy, wonderful life, related to outdoor adventures and people, and staying healthy and fit so you can live those wonderful experiences.”
Deters came up with a concept to put all the amenities that support an active lifestyle in one place, while giving outdoor adventurers a place to connect and share meaningful experiences. From this vision, Gravity Haus was born, opening its first location in Breckenridge in 2019 and its second in Vail in 2020.
The brand has since expanded to two more locations — one in Winter Park and one in Truckee, Calif., in the Lake Tahoe region — and Deters said that’s just the start of what he hopes to become. a global community.
A campus to live in the mountains
Deters purchased the building that housed the Vail Mountain Lodge, Vail Athletic Club and Terra Bistro restaurant in December 2019.
He said the space is a perfect fit for Gravity Haus, as it has long served as a hub for the local community.
“We were very lucky because we were able to take something that was already well established and modernize it to fit the way people live today,” Deters said.
The Gravity Haus Vail location features 22 fully renovated guest rooms and gym and spa facilities, co-working spaces, game room, hot tubs, restaurant, and spa. Coffee.
Members receive discounts on food and beverages at the in-house Slope Room restaurant and Unravel Cafe, as well as discounts on spa treatments.
The Dryland Fitness Center measures 18,000 square feet and includes cardio and weight-training equipment, an indoor grass court, a pilates and yoga studio, professionally-taught fitness classes, and open gym hours. Classes are available free of charge for most membership levels.
The spa area includes a sauna, steam room, refreshing bath, and salt therapy room, plus access to hot tubs and a range of self-massage guns for post-activity relief.
Jen Razee is the manager of Ddryland Fitness and Spa. Razee has worked at numerous wellness centers in Vail and was previously the manager of the Vail Athletic Club.
“I think the piece that’s really different with Gravity Haus and the way we look at it is that it’s more about building community,” Razee said. “It’s not just a gym membership. When someone really takes advantage of the events we offer, the discounts at our spa, the food and beverage discounts, then they really see that it’s so much more than a fitness center.
There is also a Haus Quiver available with most memberships, allowing members to reserve top-of-the-line gear and use it for free on their mountain adventures. This allows members to try new activities and equipment without paying the high rental, shipping or purchase costs. During the winter, members can choose from a wide range of skis, snowboards, touring configurations, snowshoes and more, while in the summer they will find kayaks, fishing gear, gear hiking and camping gear, among others.
Complete with changing rooms and showers, Gravity Haus is intended to be a base for an active lifestyle in Vail.
“Every property we build, we think first and foremost about how we can be an asset to the local community. The passing guest is not the first thought,” Deters said. is this idea of seamlessly transitioning from work to work, from training, to picking up your ski gear, to the mountains, back and changing, to meeting someone for coffee or dinner – we think of it as a campus for that way of life.”
There are four membership options, and all but the Explore option come in individual and family plans. The local membership option, which starts at $150 per month for an individual and $300 per month for a family, provides unlimited access to all Gravity Haus amenities and events, and members can add Haus Quiver access for an additional $50 per month.
The full range of membership options are available on the Gravity Haus website.
Empowerment of exploration
With four Gravity Haus locations and a growing number of hotel partnerships around the world, Deters also makes it easier and more affordable for its members to travel to new destinations.
Select membership levels enjoy significantly reduced rates at all Gravity Haus locations – 50% off Sunday-Wednesday and 25% off Thursday-Saturday – as well as up to 50% off rates at sister properties in Denver, Costa Rica, Telluride and Silverton.
Deters was inspired by his personal experience as a family of five trying to get out into the mountains and wanted to find a better way for people to travel to new places of adventure.
“I know from a Front-Ranger perspective how difficult it is to raise three kids and truck them in,” Deters said. “We have a mobile key and check-in platform, so you can really walk around the property as if it were your own. And that’s way better than people buying homes and turning them into Airbnbs , which has turned into a disaster in almost every resort community on the planet.
Gravity Haus also hosts many member events each month. Among those on the list for this month of January are rock climbing night, avalanche training course, moonlight skinning, pasta making course and sunrise run. All are designed to bring members together while exposing them to the wide range of activities available in their mountain communities.
A global community of outdoor enthusiasts
Deters has now moved full time to Vail with his wife and son, and uses Gravity Haus every day just as he envisioned it.
“This is my house,” Deters said. “The whole genesis was how to make it easy for our own family and our own lifestyle, and make it easier for others.”
Gravity Haus recently purchased the Cedar House Sport Hotel in Truckee, and Deters is looking for new locations to add to the growing network of Gravity Haus locations.
“There are a lot of cool legacy properties in mountain towns all over North America,” Deters said. “They need to be upgraded, and they don’t need to be upgraded by The Four Seasons or Marriott – they need to be upgraded by genuine people living the lifestyle.”
After opening the first location just over two years ago, Gravity Haus has plenty of room to grow, and the Vail community is one of the first to fully live Deter’s vision.
“I’m personally very grateful that someone had a vision for VAC,” Razee said. “Having a group of owners who came in and saw a different way of using space – to have a modernized vision and realize what an athletics club could be for Vail – I think that’s great. , and I’m super grateful for that.”
Gravity Haus Vail offers tours for prospective members, which can be scheduled online on their website. They are also offering a free two-night stay at their new Cedar House location in Truckee to anyone who joins this month.
For more information about Gravity Haus and to register as a new member, visit GravityHaus.com.