IHG Hotels & Resorts (IHG) has announced the signing of its new Vignette Collection hotel in Mexico’s Yucatan Peninsula.

The signing of El Gran Encomendero marks the first for IHG’s Luxury & Lifestyle Collection brand in Mexico and the Americas region, and builds on strong momentum from previous signings in Asia, Europe and Australia following the launch of the brand in August 2021 .

Scheduled to begin construction in early 2023, the 83-room El Gran Encomendero will anchor an upscale four-story mixed-use development in Valladolid – a historic city nearly 25 miles west of the ruins of Chichen Itza and near the archaeological site of Balam and several cenotes. The hotel will provide an elegant guest experience rooted in regional culture, highlighted by luxurious guest rooms, a restaurant and bar, a rooftop pool, spa, fitness center and 1,600 square feet of meeting space.

Under Grupo Alves ownership, El Gran Encomendero will additionally represent the first branded hotel in the Valladolid community amid its retail and tourism renaissance. A booming destination for international leisure travel, business events and weddings, Valladolid recently received the coveted designation of “Magic Towns” from the Mexican Ministry of Tourism for its efforts to protect and preserve cultural wealth. . The city plans to attract even more volume following the construction of the government-funded Maya train line which will link it directly to Mérida and Cancún.

Paul Adan, Senior Regional Vice President, MLAC, IHG Hotels & Resorts, said, “With nearly 200 hotels open or in the regional pipeline, Mexico remains a fast-growing priority market for IHG. El Gran Encomendero is a distinctive and ideal introduction to the Americas for our Vignette Collection brand, and the first of many that we hope to bring to this market and to the world in the years to come. We welcome the opportunity to lead this project alongside the fantastic team at Grupo Alves.

Erick Alvarez, CEO, Grupo Alves, said: “Valladolid’s deep history and coveted location make it an ideal venue for El Gran Encomendero. We are confident that this beautiful and luxurious property will quickly become the regional destination for travelers, and we look forward to working with IHG to turn our vision into reality. I would also like to thank Lic. Ernesto Herrera Novelo, Secretary of Economic Development and Labor of the State of Yucatan, for overseeing the signing of our franchise agreement. »

Each Vignette Collection hotel is named after a unique element of its history, character or location. El Gran Encomendero’s billing is inspired by Pedro Sierra Lina’s book, “Trilogia Sobre la Casa del Encomendero de Valladolid”.

Vignette Collection hotels offer a unique environment for guests seeking rich and varied independent stay experiences. The first hotels to join the Collection are Hotel X Brisbane Fortitude Valley in Australia and Sindhorn Midtown Hotel Bangkok in Thailand. IHG plans to open more than 100 new Vignette Collection properties in sought-after global urban and resort locations and heritage destinations over the next 10 years, including a recently finalized signing for the Collection’s tenth global property near Victoria Falls. in Zambia, Africa.