Published:
4:55 PM 8 April 2022



A personal trainer hailed lockdowns as the reason for his recent success.

Rich Fisher, 35, of Fisher Fitness Coaching, has seen a surge in popularity during the pandemic for his online coaching business.

Mr Fisher said: “The company helps busy, career-focused professionals who are unhappy with their appearance to become happier, healthier and stronger, and provides them with the tools to do so effectively.

“Online coaching offers support and accountability versus face-to-face with online enabling people to make bespoke nutrition and training plans at their own pace.

“They can do the training whenever and wherever they want with me for support.”


Rich Fisher, Norwich personal trainer
– Credit: Fisher Fitness Coaching

The fitness business has flourished during the lockdown as people spend all their time at home and put more emphasis on taking control of their fitness and health.

And now the company has been nominated for a gong at England’s Business Awards.

He said: “It wasn’t easy, but I invested a lot of time and money in my studies.

“I studied many business and nutrition courses, ways to build muscle and read many scientific articles on nutrition and weight loss to help clients as well as study networking in line.”


Rich Fisher in studious mode away from the weights

Rich Fisher in studious mode away from the weights
– Credit: Fisher Fitness Coaching

The coaching business has flourished since then with over 100 people going through the training since the pandemic as it continues to grow.

Mr Fisher said the goal going forward was to “separate in-person and online coaching”, his ambition being to hire new coaches and mentors to work under the company’s brand.

The business plan for the future is to grow the online customer base to 35.

The personal trainer credits his success to his hard work and dedication during lockdown, as he said he invested large sums of money during this period to allow his fitness expedition to grow.

To vote for Fisher Fitness Coaching, search online for England’s Business Awards.