Platoon is expanding its footprint – literally. The fitness company known for its treadmills and home bikes today unveiled its second pair of cycling shoes.

The Violas, which sell for $ 145, are designed specifically for the Peloton Bike and Bike +, adding to Peloton’s growing list of products.

In recent months, the company has added shadowboxing courses to its offerings, the $ 495 Platoon Guide – a device that connects to a TV with guided strength training exercises – and has started offering Classes on Delta Air Lines.

Several reports suggest that Peloton is also working on a rower.

The struggles of the peloton

Despite its new offerings, Peloton has had its share of problems recently.

  • For 2021, Peloton’s Google search trends showed a 30% year-over-year decline in the United States
  • Searches for ‘cancel Peloton subscription’ have increased 809% after the death of a character as a result of Platoon training at the premiere of “And Just Like That” on December 9th.
  • In response, Peloton released an announcement that included the character, but it was pulled after complaints sexual assaults were committed against the actor.
  • In November, Peloton filed lawsuits against Step and if it on an alleged patent infringement.

New cycling shoes set to join Peloton’s income, which increased by 6% for $ 805.2 million at T1.