September 21, 2022 – Hartford, WI – It was December 18, 2020 when the Hartford Plaza located south of Highway 60 and just west of County Highway K in the City of Hartford was sold and this evening, a new tenant will be announced for the west end, once home to the Sentry grocery store.

The two plots, 1201 Bell Avenue and 1275 Bell Avenue, were sold to MKB Hartford II LLC for $925,000 each.

This week, the Hartford Plan Commission unanimously approved an upgrade, facade remodel and reuse of the former Sentry Grocery. “The design is a pretty dramatic improvement on what’s there,” said city planner Justin Drew.

The east lot was developed as Festival Foods and the Hartford Plan Commission considered an application to develop the west lot, 1201 Bell Avenue, into a Planet Fitness gym/workout space with “the remainder to be future space of tenant”.

“The West Bend/Fond du Lac store owner is opening one in the eastern half of where Sentry Foods used to be,” said Hartford City Administrator Steve Volkert. “We weren’t looking for anything in particular there. Festival Foods owns all of this property and…obviously they’ve found someone who can use the existing building and that’s going to save Festival Foods money on development costs.

Volkert confirmed that there are no plans yet for the western part of the building, but “we’ll see how that goes.”

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Drew said the building has been sitting for a while and there will be investment to be made with the roof and interior.

Development plans for the former Sentry Grocery
Horizon Outfitter


Plans for the old Sentry grocery store

Planet Fitness currently has locations in West Bend and Menomonee Falls, WI. There is Anytime Fitness on E. Sumner Street in Hartford, WI.

A site plan for the reconstruction and expansion of the existing HUHS tennis courts and a site plan for a 12,000 square foot detached cold storage addition at Rytec Corp., 901 Cleveland Avenue, were also approved at the ‘agenda.

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