The no-frills, hassle-free concept offers subscriptions from just AUD 18.95 per week
QUEENSLAND, AUSTRALIA – Media outreach – August 15, 2022 – Australian gym goers and fitness enthusiasts can expect a smart new way to train as a high value, low price (HVLP) brand Go2Fit made their Australian debut in the suburb of Sunnybank, Brisbane, in October. Guided by its brand values Smart, Bold and Invigorating, Go2Fit, which markets under the GoFit brand in other markets, is set to change the way people think about budget gyms. With membership prices starting at AUD 18.95 per week with no prepayment or membership fees, Go2Fit is not only affordable, but also very well equipped with a wide range of cardio, strength training and Olympic lifting equipment for all levels of gym enthusiasts – from the beginner client to the more serious fitness enthusiast. It keeps membership prices low by using technology as an enabler, self-service approaches, and a low-staff model.
Go2Fit makes its Down Under debut following a licensing deal between Asia’s biggest health club operator Wellness Evolution Group (Evolution Wellness), whose portfolio also includes popular gym brand Fitness First, and Urban Active Leisure Pty Ltd.
Jeremy Marmur, founder and CEO of Urban Active said, “Go2Fit fills a gap in the market with its trending, next-gen technology approach to fitness that suits all levels of gym-goers. I have no doubt it will change the way the market views budget gyms, given its best-in-class range of high-quality cardio, strength and weight equipment, virtual workouts high quality, smart fitness mirrors and fitness assessments.
Access to Go2Fit is obtained via an app for added security, while a self-managed membership system allows members to easily purchase additional services such as a session on the HydroMassage lounger1, or a personal fitness assessment. Members can also participate in a Signature GoFit workout, SuperCircuitTM2.
Go2Fit will be part of Urban Active’s “world premiere” ecosystem of leading global wellness and fitness brands, the premiere of which will be hosted within a 2,000m perimeter2 site at Sunnybank which will also include a cafe, members’ lounge, retail and social hub. Another Evolution Wellness licensed brand, Firewall – a premium gym concept and the third FIRE Fit licensed location in Australia – will also be present. There are a total of 15 such Urban Active sites in the pipeline that will be wholly owned across Australia and Asia-Pacific.
“We considered all of the licensed and franchised fitness brands available in Australia when developing the concept for our Urban Active Quarters, and were immediately drawn to Evolution Wellness’ GoFit and FIRE Fit brands for their concepts. unique and their new approaches to fitness. We seek to Go2Fit as part of next-gen weights and plates, while FIRE Fit will offer HIIT, boxing and indoor cycling classes,” Jeremy continued.
Chris Lee, Director of Licensing, Evolution Wellness, said, “We are extremely pleased with the recognition of GoFit’s no-frills concept as a game-changer in the HVLP gym category, effectively removing a barrier for those who cite cost as a reason for not exercising. With GoFit, we have successfully demonstrated that a budget gym brand can still be a modern, high-quality space for people to get fit. We are delighted to partner with Jeremy and his team at Urban Active to open the first Australian version of GoFit – Go2Fit – and the opportunity to work alongside them as they scale across Australia and beyond. .
Evolution Wellness currently offers competitive global licensing programs for two of its brands – GoFit and FIRE Fit – for those looking to venture into the dynamic fitness industry, backed by the expertise and business support of the leading operator of health clubs in Asia. For more information on Evolution Wellness’ global licensing programs, please contact Chris Lee ([email protected]) or visit https://bit.ly/IWantaGoFit.
Get smart. Go. start with Go2Fit today. Founding Memberships available now.
- HydroMassage provides an invigorating recovery program delivered by jets of water under impermeable skin (so the user does not get wet) to help relieve muscle and soft tissue injuries.
- SuperCircuit™ is an exclusive GoFit program, with a mix of cardio and strength training to give you that full-body burn. Members train in a designated area for SuperCircuit™ where our selection of equipment has been carefully designed to ensure ease of use, adding to training effectiveness.
GoFit was created with the goal of making fitness accessible to more people. Guided by its Smart, Invigorating and Bold brand values, GoFit aims to provide its members with a hands-on approach to fitness using technology as an enabler, in line with its brand positioning “to energize lives through fitness.” in easy and affordable form”. It offers members a smart new way to train through a no-frills, hassle-free gym experience. Malaysia is home to the pioneering club GoFit, which opened in November 2019. Go2Fit is the Australian variant of GoFit.
Get smart. Go. Get started with GoFit by visiting www.gofit-gym.com or by contacting Chris Lee, Director of Licensing, Evolution Wellness ( [email protected]).
About Urban Active
Urban Active is a fusion of fitness-focused partners and individuals who join forces to create a community that inspires, motivates and guides everyone to reach their full fitness and wellness potential. A set of Justice League stars who are separately trusted standalone fitness providers; however, within the AU compound, collectively, they are a force of nature and the leaders of an AU fitness team that supports inclusivity, diversity and flexibility of choice. Urban Active facilitates different pathways for members to choose their own fitness adventure, creating a new standard that answers the call of duty. The focus is on U.
About Evolution Wellness
Evolution Wellness was established in 2017 by Navis Capital Partners and Oaktree Capital Management by bringing together two leading fitness brands in Southeast Asia – Celebrity Fitness and Fitness First – to form one of the largest networks of owned fitness clubs exclusive in fast-growing Asia. Region. In just a few short years, our portfolio has grown to 7 brands, and our collective expertise extends from HVLP fitness clubs to Luxury Wellness Retreats and extends globally through brand licensing and management services.
For more information about Evolution Wellness and our portfolio brands, please visit www.evolutionwellness.com.