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As offices finally come back to life after a two-year hiatus for COVID-19, commercial owners are investing in
technology to help tenants bring their employees back to the workplace. 410, a SteelWave property located in the heart of upper downtown Denver, is a prime example. SteelWave recently implemented a workplace experience technology platform (powered by HqO) to meet the changing needs of companies and their employees. The goal is to make the office a place people really want to be, not a place they need to be.

Most of the 410 tenants have reopened their offices with hybrid schedules combining remote and onsite work, said Peter Llorente, senior managing director of SteelWave. The HqO platform is invaluable in helping them manage logistics. SteelWave uses the platform for building tenants to integrate mobile access credentials and visitor records so that 410 tenants can email guests a QR code for easy access when they arrive.

To make the office more appealing to employees, the app offers an array of conveniences. “Using the HqO app, tenants can order and pay for coffee in our lobby coffee bar,” Llorente said. “They can book a conference room, access the fitness center, bike storage and parking with just a few clicks.”

Construction orders are also processed via the HqO application. Technology facilitates communication with building occupants, which is especially important these days. Businesses can update everyone on air quality and cleaning procedures, as well as COVID-19 exposures and resulting shutdowns.

The app can also help create a sense of community. Businesses can let their employees know about all available amenities and services, get them involved, and provide information about local restaurants, businesses, and transportation options. “News travels quickly throughout the building as tenants win a giveaway by downloading the app and using it to find information,” Llorente said.

These capabilities are increasingly important as employers compete for talent in a tight market. According to Lauren Mead, vice president of marketing at HqO, this competition has sparked a “commodity war”. She notes, “There is no one-size-fits-all solution, but landlords can help their tenants strategize. This involves leveraging data about employee usage and preferences so they can then invest in the right resources. It’s a proactive pulse check that pinpoints exactly what the occupants of your building want, so the landlord can respond.

For example, solution data may show that large conference rooms are regularly booked while smaller ones sit unused, prompting a company to combine two small rooms into one larger space. HqO users in other buildings have additional features like pop-up manicures, dry cleaning pickup, and food delivery to local restaurants, a seamless experience through a single app. The possibilities are virtually limitless. Llorente believes the HqO platform will drive SteelWave’s ROI.

“We’ve been able to post so much information, as well as links to materials that tenants can use in the app, that it’s become a great resource for existing tenants. It also provides an effective place for our demo brokers to prospects. In addition, our current tenant mix favors financial and legal services. This allows us not only to better meet their needs, but also to expand our offer. Tech companies and other businesses will especially appreciate the location, security, and amenities offered by 410. And so will the talent they’re trying to attract and retain.