Category Leader to Use Series A Funding to Expand Production of First and Only FDA-Cleared Full-Body EMS Consumer Product

LA VEGAS, October 4, 2022 /PRNewswire/ — Catalysta new benchmark in health and fitness, today announced its Series A fundraising round led by Stripes and backed by investors including Incisive Ventures, Unlock Venture Partners, Robert Nelson, Cindy Crawfordand Rande Gerber. Founded in 2015, Katalyst’s mission is to break down barriers to fitness and make healthy living more accessible to everyone. With a product backlog of 75,000 and growing, the company will primarily use the new funding to ramp up production, build the brand and grow the team.

The first and only full-body EMS (Electro Muscle Stimulation) product cleared by the FDA for consumer use, Katalyst is an entirely new and more effective way to train. Katalyst leverages advanced technology to deliver a true two-hour workout in just 20 minutes, directly activating up to 90% of muscle fibers versus around 40% in a typical workout. EMS-specific training studios are very popular around the world and are growing rapidly in the United States. For the first time, Katalyst brings this method to an at-home format.

“Despite advances in fitness equipment and trackers, more than 70% of Americans are not meeting the CDC’s minimum guidelines for physical activity,” said Bjorn Woltermann, Founder and CEO of Katalyst. “As an industry, we have struggled to innovate in ways that enable the vast majority of our population to live longer, healthier and happier lives. Katalyst eliminates the external burdens and physical wear and tear associated with workouts conventional ones, as well as the significant time involved, making fitness easier, faster, safer and more effective than ever. Germany in 2012, and realized immediately that this technology, outside of the confines of a physical studio, had the potential to dramatically improve quality of life and overall well-being on a large scale.”

Even with industry-wide supply chain challenges, Katalyst has shipped over 1,200 units under its Early Access program, with an NPS of 93 and over 35,000 workouts completed. on the platform. The brand’s fans range from professional athletes and doctors to celebrities such as bradley cooper and Cindy Crawford. This fundraiser will help Katalyst enter its next chapter as a company as it empowers consumers across the United States to achieve their next level of healthy living.

“We first learned about Katalyst as consumers and saw the amazing results it delivers first-hand,” noted Chris Carey, Partner at Stripes. “As we spent more time with Bjoern, it became clear that he was developing a brand and product that would help open the doors to strength training for people of all ages, fitness levels. physique and physical capabilities.We have seen such promise with EMS across the rest of the world to date, and Bjoern and the team have spent seven years developing Katalyst to bring the benefits of EMS training to US consumers. physicals we have achieved through using the product, as well as their 75,000+ people waiting list, are a testament to the potential of the brand, and we are thrilled to partner with Bjoern and the team to make it a reality.”

About Catalyst

The only FDA cleared EMS (Electro Muscle Stimulation) product for home use, the Katalyst System is an entirely new and more effective way to train. Katalyst allows users to achieve the results of a true two-hour workout in just 20 minutes, leveraging advanced and reliable EMS technology to activate up to 90% of your muscles, compared to approximately 40% during a workout typical. The lightweight suit is easy to pack up and take with you wherever and whenever you want, and can be used in strength, cardio and recovery modes. Katalyst lets anyone take it to the next level. No matter age, fitness level, physical limitation or experience, anyone can Katalyse. It’s the first non-impact, weight-free, full-body workout that’s completely designed to fit your schedule and meet your strength levels and personal goals.

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SOURCE Catalyst