A health club brand, with a site in Wrexham, has announced a record start to the year for new member sign-ups as the fitness industry returns to full health after the pandemic.
Impressively, Total Fitness Wrexham, one of the company’s 15 locations in northern England and Wales, exceeded its January performance targets by 39% to beat its previous record month. January 2017 was previously the best-performing month for the company, but 2022 saw a significantly better performance, which strongly suggests gyms have recovered from the pandemic-forced closure last year.
Since Total Fitness’ first post-lockdown reopening in July 2020, 10 of the 14 trading months have also seen their “best performance ever”.
Alan McAleavey, Managing Director of Total Fitness Wrexham, said: “We’ve had a brilliant start to the year at Total Fitness Wrexham with a new record for new member sign-ups, and we’re delighted to see this trend continue throughout. long of 2022 .
“We have seen that health and fitness is a priority for members when they return to training with us after the pandemic. Whether members have just joined us or have been with us for a while, our experienced team is on hand to guide everyone through the next stage of their fitness journey, supporting them with our wide range of facilities.”
Made the feast ! The clubbing scene is back in full force
For Total fitness, health and wellness demand has seen some clubs nearly double the number of new members from previous years, with a total of 51,727 new members since April last year. The average increase in monthly signups before and after the pandemic is also very strong at 45% per month.
With an increase in new members motivated to get fit and healthy, the northern health club brand is confident that 2022 is the year fitness tops consumers’ list of priorities, with a renewed focus on health and wellness firmly on the agenda.
According to Hussle fitness market research data, customer demand for health clubs and gyms returned to normal in January this year, but due to renewed restrictions, consumers were reluctant to sign up for health clubs and gyms. new memberships. Hussle said the peak demand for memberships could therefore extend beyond the traditional January period into February and March.
However, despite industry concerns over Plan B restrictions and working from home delaying new member sign-ups, the start of 2022 has proven to be an exceptionally strong start for Total Fitness, with their Wrexham club outpacing their target number of new members.